



Customers have received Fake Invoices!
If you are a foodie like me then I am sure you have visited Goode Brothers at one of their three outlets. They have amazing Italian food delivered straight from their live kitchen which you can view from your table.
But this discussion is not about their amazing food but their management of their Customer Data management service. Like all other customer and member of their loyalty program I received an Email outlining business's one of the worst nightmare - losing Customers details to Hacker!! Breach of personal information is a huge thing and I don't know whether they understand or not. Nowadays keeping customer data is a big responsibility and there's legal implication if the data is compromised.
Their Email read -
"Mondays aren’t usually our favourite day of the week, and we definitely didn’t have a goode one on Monday 23rd July.
If you follow us on Facebook, you will know by now that our email database was breached, and you may have received an invoice from us as a result.
Since then, our email service provider has had our account paused while they investigated further. It’s been a while since we’ve been able to contact you, but we’re pleased to say we’re now back and confident our partners have done everything they can to investigate and safeguard our database.
We’re sorry for any inconvenience caused throughout this period, and if you’d like to chat further please don’t hesitate to get in touch with us."
Don't be like Goode Brothers and make sure your Email and CRM are well protected behind well reputed cloud infrastructure. This is why I always reiterate to my prospective clients when they are trying to fit in cheapest solution from some local provider.