BUSINESS ANALYSIS &
PROJECT MANAGEMENT


Traditional to Agile Methodology and Scrum practices

Empowering Digital Transformation Through Agile Excellence


The pandemic reshaped global commerce permanently. COVID-19 didn’t just accelerate digital adoption; it redefined how businesses operate. Today, an online presence isn’t optional—it’s essential. Customers across all levels of digital literacy now expect seamless, personalized eCommerce experiences as part of daily life.


Businesses that embraced digital and data-driven platforms didn’t just survive—they grew. Those who delayed adaptation learned a hard lesson. The post-pandemic era makes one thing clear: digital transformation is the lifeline of modern business, and AI is at its core.


My Mission: Lead Digital Growth with Agile Discipline & AI Integration


Over the past 15+ years, I’ve guided organizations through successful transformations—bridging traditional operations with Agile practices and now increasingly leveraging Artificial Intelligence (AI) to improve velocity, insight, and innovation.


As a Scrum Master and Digital Project Leader, I’ve helped clients across the health, retail, and tech industries to:

  • Embed Scrum and Agile frameworks for delivery excellence
  • Build collaborative, self-organizing teams
  • Leverage AI-driven tools for predictive analytics, automation, and customer insights
  • Align delivery outcomes with customer value and business strategy


Many organizations I’ve worked with were initially hesitant about digital and AI adoption. Those who took the leap now benefit from intelligent automation, predictive decision-making, and scalable personalization—alongside loyal customers and sustainable growth.


Building High-Performance, AI-Augmented Teams


I specialize in creating Agile Champions and AI-aware delivery cultures, grounded in four fundamental values:

  • Reliability – consistent, transparent outcomes through data-backed planning
  • High Velocity – rapid delivery cycles powered by AI-enhanced workflows
  • Quality – continuous testing, feedback loops, and automation
  • Value-Driven Focus – maximizing ROI through backlog prioritization informed by AI insights


Whether it’s using machine learning to improve product recommendations or automating release pipelines, AI is an enabler—not a replacement—for empowered Agile teams. I help teams embrace this mindset, evolve, and lead in a competitive digital landscape.


Let’s Start the Conversation



If you seek a Scrum Master, Product Owner, Project Manager, or Program Leader within the Digital eCommerce and AI-integrated sector, I offer the strategy, tools, and servant leadership necessary to enhance your delivery.

Let's Start Talking


My Expertise


With over 20 years of international experience spanning Web Development, Systems Engineering, Project Management, and Business Analysis, I’ve delivered impactful solutions across diverse sectors —including health, retail, public, private, education, and technology — in regions such as New Zealand, Australia, and the USA.



My journey has evolved in tandem with the transformation of technology and delivery models. As businesses embraced digital acceleration, my role naturally progressed into that of a Scrum Master and Agile Coach, leading high-performing teams through complex product lifecycles.

I firmly believe that project success goes beyond process — it’s about people. My leadership style combines empathy with assertiveness, empowering teams to stay motivated, aligned, and continuously improving. I foster a culture where team members thrive, collaborate, and deliver exceptional outcomes.



As a Scrum Master, I work closely with Product Owners, Analysts, and stakeholders to:

  • Maintain healthy, value-driven product backlogs
  • Facilitate Scrum events that drive transparency and focus
  • Coach teams on Agile maturity and delivery excellence
  • Ensure compliance, governance, and quality benchmarks are met

Bringing AI into the Agile Equation

To stay ahead in today’s fast-paced digital economy, I integrate AI tools and insights into the Agile process —from backlog refinement and sprint forecasting to risk prediction and release automation. By blending Agile frameworks with AI capabilities, I enable smarter decision-making, optimized velocity, and scalable innovation.


In every project, my goal is to build resilient and adaptable teams that not only deliver value quickly but are also equipped to evolve with emerging technologies, particularly AI, automation, and data intelligence.

Productivity & Reporting

As a Scrum Master, I utilize modern tools such as JIRAConfluence, and AI-powered dashboards to foster team collaboration, streamline communication, and ensure project transparency.


I prioritize real-time reporting and proactive updates to keep stakeholders informed and engaged throughout the delivery cycle.


By combining Agile practices with AI-enhanced features—such as sprint forecasting, backlog insights, and workflow automation — I empower teams to make faster, smarter decisions and deliver continuous value.

Concepts & Methodologies

As a Scrum Master, I tailor the delivery approach — Agile, Waterfall, or Hybrid — based on the project’s vision, scope, and team readiness, rather than forcing a fixed methodology.


When Agile fits, I implement the Scrum framework to enhance prioritization, adaptability, and team morale. I also leverage AI-powered tools for smarter sprint planning, backlog optimization, and data-driven decision-making—ensuring every project delivers maximum value.

Business Analysis

Businesses often struggle to distinguish between Project Management and Business Analysis, yet both are critical for project success. As a Scrum Master, I bridge this gap by ensuring every initiative starts with a precise, goal-driven analysis of the solution and its business impact.

I lead or oversee the creation of comprehensive BRDs, FRDs, Epics, and User Stories, ensuring alignment with stakeholder needs. I also drive impact analysis and risk mitigation planning, enhanced by AI-powered tools that uncover hidden dependencies, predict bottlenecks, and optimize decision-making.



My Role in Agile & as a Scrum Master ?


Many teams struggle to stay focused on strategic goals due to constant interruptions, scope changes, and misaligned priorities. Sprint outcomes fall short, stakeholders lose trust, and managers often view teams as slow, without understanding the root causes.


As a Scrum Master with over a decade of experience, I bridge the gap between product vision and delivery, fostering Agile disciplineaccountability, and team performance. I create clarity and momentum by improving processes, building trust, and aligning delivery with business value.


To enhance visibility and impact, I leverage AI-powered Agile tools—from sprint forecasting and backlog insights to risk prediction and team sentiment analysis—driving smarter decisions, faster delivery, and higher stakeholder satisfaction.

As a Scrum Master and Project Manager, I act as a catalyst for organizational agility, guiding teams through transformation with structure, empathy, and clarity. Though these roles are distinct, I’ve successfully worn both hats to align delivery with strategy and team dynamics.


With every new client, I start by assessing the business environment and the drivers behind their Agile journey. This informs a tailored mission statement that guides the adoption or refinement of the Scrum Framework, ensuring the Scrum Team, Events, and Artifacts are well-defined, implemented, and optimized.


While many organizations aim to adopt Agile, few achieve it effectively. The core challenge? Change management. I partner with Product Owners and stakeholders to lead this transition, embedding an Agile culture and leveraging AI tools for backlog health, sprint forecasting, and delivery analytics — accelerating adoption and enabling measurable, sustainable results.



Why Hire  Me ?


As a Scrum Master and Project Manager, I bring more than just technical expertise—I bring trust, reliability, and results. Over the years, I’ve earned the confidence of clients and teams by consistently delivering high-quality outcomes, on time and within scope. This wasn’t built overnight—it’s the result of 100% commitment to every project and a reputation for follow-through.


I believe trust is the foundation of leadership, and I live by a simple equation:

Trust = (Credibility + Reliability + Intimacy) / Self-Orientation

  • Credibility: Deep knowledge of Agile, AI tools, and digital transformation
  • Reliability: Consistent delivery, clear communication, and accountability
  • Intimacy: Safe, respectful collaboration where teams feel heard
  • Self-Orientation: Focused on team and client success, not personal gain


I lead with integrity, take full ownership of my actions, and always put business value and team well-being first. By combining this with AI-powered Agile tools for forecasting, backlog optimization, and team insights, I help organizations deliver smarter, faster, and more effectively.

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Professional

Professionalism in Agile means more than just processes—it’s about servant leadership, team trust, and consistent delivery. With over a decade of experience in corporate and cross-industry settings, I bring a disciplined yet flexible approach to managing customers and Agile teams.


I create inclusive environments where Scrum values—commitment, courage, focus, openness, and respect—are lived daily, allowing teams to perform at their best.

Risk Mitigation

Every Agile transformation, workflow change, or process improvement carries inherent risks. Effective Agile risk management ensures that new methodologies are adaptable and resilient.


I conduct thorough Business Analysis and Impact Assessments to identify risks early and build a solid Scrum contingency plan.


By aligning these insights with a proactive project risk mitigation strategy, I help teams stay focused, adapt quickly, and deliver consistent value—even in complex, fast-paced environments.

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Attention to Details

Clients expect seamless, high-quality solutions from day one. I ensure this by fostering transparent communication, holding regular Scrum ceremonies, and maintaining alignment between business goals and technical execution.



Through close collaboration and attention to the smallest details, I make sure client requirements are never lost in translation. My commitment is always to deliver a robust, reliable, and user-ready solution that exceeds expectations.

How I Approach Scrum Projects (with AI-Driven Precision)

It always starts with a simple conversation... 

Every successful Scrum project begins with clarity. I begin with a series of targeted, high-impact questions that shape the foundation for delivery, as documented in the Project Initiation Document (PID) and aligned with Agile principles. This structured approach ensures transparency, accountability, and stakeholder alignment from day one.


I integrate AI-powered tools at each phase—enhancing visibility, optimizing backlog refinement, forecasting delivery velocity, and identifying hidden risks before they become blockers.


My Agile Discovery Framework:

  • What are we delivering?
    Define the product vision, user stories, epics, and delivery roadmap.
    (AI tools assist with story mapping & effort estimation.)
  • What are we not delivering?
    Clearly outline exclusions to avoid
    scope creep.
    (Backlog filtering and prioritization aided by AI insights.)
  • What is the timeline and budget?
    Set realistic expectations and sprint planning cycles.
    (AI-enhanced forecasting improves accuracy.)
  • What does success look like?
    Establish key metrics, OKRs, and definitions of done.
  • Who is the client?
    Understand business culture and stakeholder needs to tailor delivery cadence and communications.
  • Who is the primary contact?
    Define communication protocols and escalation paths.
    (AI-enabled dashboards support real-time updates.)
  • Who is doing the work?
    Assess team composition, Agile maturity, and capacity.
    (AI tools evaluate skills-to-tasks matching and workload balancing.)
  • Who is the audience?
    Plan for testing, QA/UAT, and rollout strategies aligned with end-user expectations.
  • Has this been done before?
    Learn from internal case studies or industry best practices.
    (AI-based knowledge repositories help surface patterns.)
  • What might get in the way?
    Identify risks, blockers, and dependencies early.
    (Predictive risk analytics flags potential delivery bottlenecks.)
  • What tools will support the work?
    Select the right Agile and AI tools—JIRA, Confluence, Smartsheet, Azure DevOps—to enable real-time reporting and velocity tracking.


Let's Start the Conversation

What Solution Tools do I use?


Based on various types of industry and workflow requirements various platforms are integrated in my solutions