Search engine optimisation (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users.
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms typed into search engines and which search engines are preferred by their targeted audience. Optimising a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.
The acronym "SEOs" can refer to "search engine optimisers," a term adopted by an industry of consultants who carry out optimisation projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimisers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site and site content, SEO tactics may be incorporated into website development and design. The term "search engine friendly" may be used to describe website designs, menus, content management systems, images, videos, shopping carts, and other elements that have been optimized for the purpose of search engine exposure.
Social Media Optmisation (SMO)
Social Media Optimisation (SMO) is a new term that was recently coined by Rohit Bhargava and has since been taking on life of its own. In his introduction to SMO, Rohit draws similar comparisons to SEO. SMO tactics can drive huge amounts of people to a website and can also determine whether a startup, website or idea will make it or not. It involves driving traffic to a website through new channels because search engines aren’t the only sites that drive big traffic anymore. While it’s not taking over SEO yet, it has the potential to someday soon.
My techniques helps in creating and leading efficacious social media campaigns that will astutely enhance your website's incoming traffic, promote your product or service brands and produce higher number of leads and sales with providing higher ROI, thus offering DDT to your businesses possibilities. Social Media Optimisation (SMO) has materialised as one of the most efficient and profitable wing of online marketing strategy. Commonly, SMO incorporates strategic placement of your product or brand, which is visible to the millions of eyeballs that are consistently plunging in the pool of the social networking sites. I believe that SMO is a significant platform for creating buzz in the online market without even bothering about the demographic targets.Social Media optimization facilitates in:-
Creating brand visibility in the associated social network.
Blending the SEO and Internet marketing maneuvers of the website.
Acquiring traffic from these social networking websites to your website.
Increasing link popularity and boosting number of non-reciprocal links.
My Social Media Optimisation Services Include:
Forum Marketing services: This is also well-known as forum posting services, are integral part of SMO services. I facilitate you to grow to be a branch of the most dynamic and industry-relevant forums and thereby creating online presence of your brand in the active community. Blog Marketing services: It is a type of service in which you enthusiastically participate in relevant blogs of your area specific industry, through Blog posting service (commonly known as Blogging), comment posting service for creating an identity and brand awareness. Article writing and Article submissions service: Article writing and submission is a commendable as well as effective tool for confirm your proficiency and creation of brand value of your enterprise in an online market. The creatively designed articles and highly efficacious article submission service can profitably assist you in creating that niche online.